I design across UI/UX, brand identity, print and editorial.

What I do

Interfaces people can use.

Identities that hold up in the room.

UX case study — Education Endowment Foundation

The UK’s most-used education evidence platform, redesigned to get reports read.

I led the UX and UI redesign of the EEF’s Teaching & Learning Toolkit. Research, testing and interface design, all aimed at one thing: getting the evidence found, and downloaded.

Education Endowment Foundation — Teaching and Learning Toolkit, UX flow and search
Education Endowment Foundation — Teaching and Learning Toolkit, interface design

2,000+

Guidance downloads, daily

Growth in report downloads

70%+

Of school leaders use it

View the UX case study →

UI case study — National Tutoring Programme

A national platform, designed at pandemic speed.

When schools closed, the government-backed National Tutoring Programme needed a platform live in months. I designed the interface connecting schools with approved tuition partners across England.

4,000+

Schools enrolled

100k+

Children connected

View the UI case study →
National Tutoring Programme — platform interface

Identity & wayfinding — Southend United Museum

A football club’s history, given somewhere to live.

Identity, signage and exhibition graphics for Southend United’s new museum — now open to the public inside the club’s ground.

View the case study →
Southend United Museum — entrance and signage
Southend United Museum — exhibition graphics
Southend United Museum — wayfinding and identity detail

Identity, reports & brochures — Shrimpers Trust

Fan-led research, designed to be taken seriously in Westminster.

Shrimpers Trust — brand identity design
Shrimpers Trust — campaign report design
Shrimpers Trust — Dereliction & Decline report design
Shrimpers Trust — yearly report design

Ongoing design partner to Southend United's official independent supporters' trust. The work spans a full identity and rebrand, the official Shrimpers Heritage card series (including a dedicated microsite), the trust's yearly report, and a nationally distributed campaign report presented at the Conservative Party Conference.

View the case study →

Book design & editorial — The Stadium Books

Documentary photography, designed to be kept.

Three published photographic books on English football stadiums, made in collaboration with photographer David Shields — giving the photography room to breathe across every page.

“If you don’t own a coffee table, go out and buy one so you can put this book on it. A must for any Southend fan.”

1,000+

Books sold

6

Countries shipped to

5

Books in progress

View the case study →
Our Stadium, Our Home — book photography
Our Stadium, Our Home — book photography detail
Our Stadium, Our Home — book photography detail

Freelance designer — Essex, UK

About

I’m a freelance designer based in Essex, working across brand identity, UI/UX, and print and editorial. Studios and agencies first, then independently. I care about the same thing whether it’s a screen or a page: does it actually work for the person using it.

More about me →
Stuart Byford