I design across UI/UX, brand identity, print and editorial.
What I do
Interfaces people can use.
Identities that hold up in the room.
UX case study — Education Endowment Foundation
The UK’s most-used education evidence platform, redesigned to get reports read.
I led the UX and UI redesign of the EEF’s Teaching & Learning Toolkit. Research, testing and interface design, all aimed at one thing: getting the evidence found, and downloaded.


2,000+
Guidance downloads, daily
3×
Growth in report downloads
70%+
Of school leaders use it
UI case study — National Tutoring Programme
A national platform, designed at pandemic speed.
When schools closed, the government-backed National Tutoring Programme needed a platform live in months. I designed the interface connecting schools with approved tuition partners across England.
4,000+
Schools enrolled
100k+
Children connected

Identity & wayfinding — Southend United Museum
A football club’s history, given somewhere to live.
Identity, signage and exhibition graphics for Southend United’s new museum — now open to the public inside the club’s ground.
View the case study →


Identity, reports & brochures — Shrimpers Trust
Fan-led research, designed to be taken seriously in Westminster.




Ongoing design partner to Southend United's official independent supporters' trust. The work spans a full identity and rebrand, the official Shrimpers Heritage card series (including a dedicated microsite), the trust's yearly report, and a nationally distributed campaign report presented at the Conservative Party Conference.
View the case study →Book design & editorial — The Stadium Books
Documentary photography, designed to be kept.
Three published photographic books on English football stadiums, made in collaboration with photographer David Shields — giving the photography room to breathe across every page.
“If you don’t own a coffee table, go out and buy one so you can put this book on it. A must for any Southend fan.”
1,000+
Books sold
6
Countries shipped to
5
Books in progress



Freelance designer — Essex, UK
About
I’m a freelance designer based in Essex, working across brand identity, UI/UX, and print and editorial. Studios and agencies first, then independently. I care about the same thing whether it’s a screen or a page: does it actually work for the person using it.
More about me →